Internet Marketing

How to Profit on the Internet

Over 50 million people have access to the Internet - and yet it is still in its infancy. Every month sees millions of newcomers and thousands of businesses setting up online.

Combine this huge, expanding audience with the fact that marketing and advertising can be done on the Internet at a fraction of the costs of traditional methods . . . and you have a situation where the potential for online success is unlimited.

Here is a 7-step guide to ensure that you will cash in on this growing boom.

1. DECIDE WHAT YOU ARE GOING TO SELL

The online business opportunities that you will come across can be neatly divided into two areas: (1) Products (2) Services.

1.1. Selling Products

When you sell a product you can either carry out the whole operation of handling orders, stocking and shipping the goods, processing the payments
OR
simply market for a company that will handle all the administration for you. Your job is merely to get the orders to the company and then receive commission.

What product sells well on the Internet ?

The item that has been hailed as the number one business product of the future is . . . INFORMATION.

Examples of highly successful information products are the 'how-to' and self-improvement books. If you are knowledgeable about a particular subject you could consider writing and developing your own product and delivering it via Email.

1.2. Selling Services

One advantage of selling a service is that you can often generate a 'residual' commission - a monthly income all the while that the customer continues to use the service.

What service is suitable for online selling ?

As the Internet boom continues the most obvious candidate is any service which assists companies in using the Internet. A prime example is a web hosting service: a web host will provide the space to put up a web site, the tools to manage it and technical advice.

2. HOW TO ADVERTISE

2.1. The 2-STEP Approach

Once you have developed a portfolio of (ideally) related items you will want to bring all the information about them together on your own web site. The website will provide you with a 24 hour international presence and a means for people anywhere in the world to obtain free reports about your products or services instantly, especially when complemented with autoresponders.

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posted by Faizul Izwan @ 11:06 PM